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I agree with everyone here, especially about links not being as important or at least not the 1st thing to focus on. One other thing I stress to new consultants is read the Google My Business Guidelines. Then read them again with a fine toothed comb. There are many subtleties that are not spelled out and many unwritten rules, so you need to sort of read between the lines. But things are much more clearly spelled out in the new guidelines. Here they are in case you have not read yet: https://support.google.com/business/answer/3038177?hl=en&ref_topic=4540086 Read all the + Learn more links too. The last thing you want starting out, is to unknowingly break the rules and get a client deleted or suspended. But if you are very cautious about the rules and stick to Miriam's list you'll be in good shape.