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Hi Nathan, Can I ask for a bit of pronoun clarification in this: "I am working with an Insurance agent and he has Google Alerts setup on his company name. He has received two alerts where his name only appears in the URL. If you click the links they bring you to a competitor's Yahoo Local profile page with their name and info. If you look at the URL it has his company's name and city in the URL." Is 'his' referring to your client's company name and city or the competitor's name and city?