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I am working as head of organic acquisition at uSwitch.com, a UK based price comparison website with offices in London. Leading my team, I am responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. I am a hands-on person; spend lots of my time keeping up to date with the changes in the technology of online marketing. I started my career in 2005 and have since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.