Welcome to the Q&A Forum

An experienced SEO will understand both the things you're talking about, but also technical elements that influence site performance (from a user and search engine perspective). If you want to learn everything yourself and handle it yourself, that's fine but if you've got a business to run you need to really look at the opportunity cost of that. If you're really getting fed up with SEO companies not performing when you pay a large sum, why not hire someone in house to take care of that work? You kind of need to define what your business really needs, then find a company that truly specializes in that. Choosing any general agency may not yield the best results, especially if all they do is an audit and change a few onsite elements. If you're pretty much set onsite after working with a few companies, then find help with content development and outreach. Make content and resources that are useful for your potential customers, which will help funnel them into a sales page to convert into a paying customer. If you're just looking for recommendations, you might be better off looking at the Moz recommended companies like Peter mentioned.

Hi Lukas, Are these sections going to be as part of a sidebar, or a section of the footer? If so, I wouldn't worry too much about this kind of duplicate content, as long as the service page content has unique, rich information and good internal linking. I would minimize the amount of these extra sections, and ensure the unique content forms the majority of the overall page content. That assumes these extra sections are just small, if you have lots of information in these sections I'd maybe consolidate them into an FAQ section. You should try to keep each page focused on one goal- presumably generating leads for the specific service the page is discussing. As long as you keep your focus on usability, you'll be fine- I'd definitely avoid adding the information as images, as this won't add any value, but will prevent users from clicking on your contact number to call you, for example. Hope this helps!  Zoe

As far as organic search and paid search traffic volumes, SEMrush is the best. But Ahrefs launched a similar feature recently. It doesn't show direct referral traffic coming through the links, instead it's a measurement of how links indirectly affect organic rankings.

One thing that might help is our own Fresh Web Explorer tool. With the right combination of search operators you can identify those blogs (and bloggers) who are influencers in your industry, and reach out accordingly. I'd recommend watching these two videos on the tool: Basic Operators in Fresh Web Explorer Advanced Operators in Fresh Web Explorer The Help Hub article on FWE should be useful too, and I'd check out this Whiteboard Friday. Bio search in Followerwonk could be very useful, too, as you can search every Twitter users for folks who have your industry keywords on their profiles. Add the word "blogger" and it could be even more useful!