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I used to think I was only passably good at many things. My copy always had a bit too much flair, my marketing style leaned toward web not print, and my web design skills leaned more to the design and less to the coding. I've always been awesome at researching and problem solving but academia doesn't look like a stable job market these days. I was starting to despair until I learned about onsite optimization. I've realized that all of those things made me the perfect SEO. It combines all my interests plus lets me research things all day long.