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Questions

Magento product pages - should they have a .php or .html?

Google really isn't all that concerned with the structure of your URLs. You could have domain.com/widgets/nfdi23ur2r255.rofl and they wouldn't care. Having a keyword in your URL is nice but not necessary. My advice is to pick URLs that are easier to remember. So domain.com/widgets/brown is not cleaner per se, but it is easier to remember.
On-Page / Site Optimization | | Highland

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