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Really helpful answers, thanks! Okay, so what this business is eligible for is a single listing, representing their single physical location, and this should be located in a single account, although you can give multiple managers access to that account, if necessary. Right now, having multiple listings for a single location is a violation of these guidelines and could get the company into trouble for spamming: https://support.google.com/business/answer/3038177?hl=en-GB To create further ineligible listings for service cities where they lack a physical location would also violate Google's guidelines and further heighten the risk of penalties. To resolve this, the business either needs to ask Google to help them merge the superfluous listings into the main, eligible listing, or if the details of the listings don't match because a fake address has been used, take steps to report that the business never existed there (see article, below to determine the right course of action). That main listing must accurately list the name of the business as its title (with no city names or other keyword modifiers) and should accurately represent the physical address and phone number of the physical business. Recommended reading: https://moz.com/blog/delete-gmb-listing I'm so glad you asked about this, and hopefully you can get this company back on a good track with how they're marketing their business. Please, let me know if you have any further questions.