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Hi Joshua, Good for you for letting the client know that duplicate content landing pages for the cities are not a good idea. If the client is rural and the competition is low, I honestly wouldn't be recommending city landing pages at all in this scenario, unless their is a genuine reason for the business to be describing its activities in cities B, C, D, etc. Again, without knowing the nuances of the specific business, it's hard to give great advice. So, I can only take a general stab at this. Let's say the client is a farm supply store located in Sonora, California. They are the only farm supply store within a 20 mile radius, and they want to be sure that customers in neighboring communities like Angels Camp, Jamestown, Colombia and Groveland know they exist. I would likely recommend a strategy like this: Optimize all key pages of the website for product/service terms + Sonora Earn testimonials from the farm store's loyal customers who come to them from various towns and include these throughout the product/service pages, including the name of the town the customer comes from. Build citations for the Sonora-based store Put a blog on the site and, on a modest basis, blog about industry-related events in the all the surrounding towns. Good content for the blog would be things like planting forecasts for the various towns at the different mountain elevations, coverage of farm stands, rural fairs, bake sales, mills, large animal vets, farming demonstrations, school gardens and anything else that relates to agriculture taking place in the neighboring communities that shop at the farm store for products. Consider offering town-specific sales, contests and other promotions. Given the rural location and low level of competition, this would likely be all the business would need to do to become very dominant for its goods and services within its own city and in the neighboring communities. It should not be necessary in any way to create those thin, duplicate content pages. A modest but well-planned effort should be all this business needs to succeed.