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For SEO for ecommerce, you need to make sure each of your product pages is optimized well. Each page should have a unique meta description, title tag, and well written content. While this might be obvious, it's extremely important for ecommerce. You need to think about each webpage on your website as an opportunity to rank, so ensuring each page is unique with well crafted content is a great starting point. Be sure to do competitor research to see who is currently ranking for the important keywords you are targeting so you can come up with a strategic plan to outrank them.