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Hi Lee, My own guidelines for content development are pretty much ruled by a the question, "Does it make sense?". Typically, for service-oriented businesses, it's a good idea to have one page per service. It makes sense to do this, because, for example, someone looking for a contractor will search for 'fence building' if they want a fence built and 'deck building' if they want a deck built. So, having a unique page for each topic on the site makes sense as a way to welcome each customer to a really well-matched landing page that features information about the unique service they are looking for. Some grey area arises, though, with a service like 'car wrapping' vs. 'van wrapping'. I'm not familiar enough with your industry to know whether this really qualifies as two separate services or not. You would know better. If wrapping a car represents a separate user need than wrapping a van, I would create two separate pages, provided I had totally unique things to write about the two services. Some businesses might even be building pages for different models of cars, if they discovered that people were searching that way (Toyota Wrapping, BMW Wrapping, etc.), but they should really only do so if it make sense for the user. So, I guess the answer to your question lies in whether these different terms are just synonyms for an identical service or whether these really are different services people are searching for that require their own page to fully describe the offering. Hope this helps!