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I agree with Jared. No need to convert the product titles into H1s or H2s. If there were sub-categories on this page, then it would make sense to have the primary category as H1 and the sub-categories as H2s and so on. But products are not H2s / Headings in this layout. A description would be good however.

Hi, You should really fix your XML sitemap, at the moment it appears as a regular webpage within your site (http://www.leatherup.com/sitemap.xml). By adding the XML sitemap you can list all the URLs in your website. Upload your sitemap URL via Google Webmaster Tools. Also, as your lower level pages are similar in content (keyword name/targets) it is possible that Google has grouped them together and decided only to index one of the URLs for each group. To move away from this it is really important that each webpage clearly communicates to Google what your keyword targets are. Some things you can do: Meta descriptions: At the moment they are not unique and for lower level pages they talk more about branding than the page. This will help with your click through. Title tags: these look okay, but to be sure just go through your website and ensure that they are unique and have the category name followed by branding only Meta keywords: remove this tag from your site, at the moment you are keyword spamming and could be penalized Add permanent introductory content to your category pages. Ensure they are unique, use the keyword targets of that page and are interesting and informative to the visitor. If applicable you can link to other sections within your site from this content (but only do 2-3) Build links to your lower level pages, ensure links are from quality websites and that the anchor text you use is the keyword target of the page you are linking to. Hope that helps, Davinia

H1's are used as Headings ideally, If you are targeting a keyword on a page its good to use the keyword within the H1 (with diversity) Here is one of our product pages: http://www.macdecals.com/macbook-breast-cancer-ribbon

Without diving in too deeply, looks like you guys might be overoptimized for the keyword motorcycle parts. OSE anchor text report shows that that is by far your largest exact match anchor text, with almost 7,000 links from 44 root domains. I'd improve the link variety for this page by using anchor text variation. You've also got some onsite issues I'd clean up, like capital letters in the URLs, a www and non-www canonical issue sitewide. These are just a few suggestions I quickly found - good luck!

Agree with both Andrew and Alan. Add a few lines of text such as "Welcome to Motorcyle Center. We stock America's finest motorcycle gear, motorcyle parts, biker jackets, motocross helmets and more. We're experienced motorcyle enthusiasts with over xyz years in the industry..." etc etc. Just a basic introduction to your site, what you're about and why people should shop there. The why shop with us banner is just an image, so perhaps incorporate some of that in to your SEO text. "One stop motorcycle shop - largest selection of motorcyle gear, no risk shopping on your favorite motorcycle parts" etc etc. Also, you're page title is way too long. Try to rank for 2-3 key terms on your homepage first, then go after your secondary terms next. Your top level categories should have better URLs. "Shop-for-men" doesn't describe anything about "Mens Motorcycle Apparel" Hope this helps, Brad

Thanks Ryan, These are all things I suspected, but it's good to have an outside confirmation as well.