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For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant.

What do you recommend?

option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content

or

option 2: one page and dropping throughout the page 10 keyword variations in body and headlines

Given that keywords are all synonyms and website has already high domain authority in the niche.

thanks

We will be launching 60 new ccTLD country versions of an established core website.
Quality, human translated content in 35 languages.
We have a CSS dropdown menu with the 60 country flags and country/language name as anchor text. Formatted as deeplinks to the corresponding pages in the 60 country versions, that we planned to add on each page.

How would you recommend to implement the interlinking between these 60 ccTLD?

My concerns are:

1. won't we dillute the link value of our links in the main page content too much with links to 60ccTLD on each page?
2. may we trigger a google penalty as the new ccTLD have no other links yet and each page will have the same anchor text and links from exactly the same 60 domains.
3. would you  place the country dropdown rather at the bottom of the page (e.g.  footer) to avoid that google will not crawl all links in main content page.

Any thoughts or suggestions are appreciated

thanks for confirming it is caused by webmaster tools.

I may give it a try to change server location via proxy instead of using geo setting in webmaster tools.

our online shop targets clients in the US and worldwide (same URL - no subdirectories - currency changes based on IP).

when searching in google.ie or google.no for our site google displays in the SERPS "US" or "United States" after the URL for our site, but for most other US competitors it does not show the country in the SERPS.

I deleted our google places listing 2 weeks ago, since I suspected it may be related, but no change so far.

In google webmaster tools we have targeted the shop domain to United States, which may be another factor. Unfortunately we can not undo this setting since without it our google US ranking for the most relevant competitive keyword drops from position 8 to position 100+. Server location is in Germany which despite lots of US links and US contact info and USD currency appparently makes google think that the site is not targeting the US.

Does anybody know what triggers the country name in the SERPS (google places or webmaster tools or other) and  can give advice if there is any way to get rid of it.