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Hi Laura, Intertek is a well respected company in several fields (I actually used to work on digital campaigns for one of your larger competitors) and should have a fairly natural advantage in terms of content that exists already and industry recognition. The onsite SEO for the entire site looks a bit below average (Please correct me if I'm wrong here..) and you could probably show some improvement in the numbers fairly quickly that way. I found some success in driving quality/relevant traffic with a competitor of yours through community development.  Intertek deals with a fairly technical audience and there are a lot of related active discussions happening regularly in different forums including linkedIn groups.  Gain some cooperation and buy in from some of your brand managers and have them participate in community discussion and conversation.  Use a social media platform to monitor the different groups and apportion responses and questions to the appropriate person.  Remember to "brand" them as well otherwise they'll eventually lose interest. I'm fairly certain that Intertek has a great deal of tools and guides that your technicians and surveyors are using.  If they haven't been declared internal-only try to find audiences that could make use of them, even if only for basic reference and publish them on sites that cater to that audience.  (Make sure they're copyrighted first). Get some cross-promotion going with the various associations, professional certification groups and advocacy groups of which I guarantee Intertek has been active with.  Find out what content their marketing people would like to have and utilize your internal resources there.  This can be challenging because your operations people aren't going to want extra demands on the non-marketing subject matter experts that are probably overworked already, but you should be able to get questions answered or short descriptions written that you can flesh out into longer content pieces. Focus on your division first and document everything.  I mean everything.  Show the benefits of your work over time and pitch it to the other business units.  Make sure to brand yourself and your team as being the ones responsible.  You should be able to show some good improvement in the numbers over time and describe to the powers-that-be how your efforts in your unit can be applied to their area of responsibility. There is, of course, traditional media buys and search marketing, but that depends on your budget. Best of luck -Jason