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If it is just one thread on a forum that was flooded with bad links, you could delete that thread. Make sure that any traffic to the associated URL's get a true 404 response. My understanding is that doing so shows that you did not want those incoming links and that you are not gaining any advantage from them. If you do another Reconsideration Request, you should probably tell them that the targeted page was deleted.

Hi Greg, Personally I would use medium=social for any social activity (paid or unpaid) and let utm_content and utm_campaign idenfity that the activity was from a paid initiative. This can also help if your Google Analytics and Adwords accounts are linked, and auto tagging is on. When auto tagging is on, Google automatically creates the medium 'cpc' for Adwords campaigns. To keep things clean in Google Analytics, I keep medium=cpc exclusively for paid search. Hope this helps. For an epic article on campaign tracking, check out: http://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/ Best wishes Karl