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Yes, it is as simple as www.rootdomain.com/blog - here is an example of a fashion retailer site doing it right for you to review http://www.cottonongroup.com.au/news/featured-news Yes, rootdomain/article - The content transfer depends on how content is hosted, structured etc. but it is straight manual labour moving the content across. Hope that assists. The positive is once you can dedicate all resources to building the domain authority in one domain - you usually get greater reward for effort.