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Hey Kurt, I'm able to replicate exactly what you are seeing, Kurt. I'm in CA. so, this might potentially influence the results I'm seeing vs. what Ira is seeing. I have seen both versions of the Local Finder view, but am not clear on what Google is doing with the test of both versions, and I'd never noticed before this difference of versions being triggered by plural vs. singular results. I'm actually doing some other searches now (shoe store vs. shoe stores, dentist vs. dentists with city modifiers) and I am NOT able to replicate the singular vs. plural difference you discovered with the church search. What I do see is that, for that church search, the radius of the results appears to be the same, and that it's quite interesting that Google is only showing reviews for the singular search. Sorry not to have more insight on this, but it definitely looks like good old Google testing things out for the search you've been doing. Could change by the time you wake up tomorrow. It makes me realize that I'd like to see a post on differences like this in the Local Finder view. I can't recall seeing one. Thanks for raising the question.

To avoid any risk of being penalized you need to be very careful to do not cloak. For example, in my experience if you tweak content serving different version of the page to javascript enabled browser and browser without JS is fine. But if you change something when you detect the http request is coming from googlebot, even if you change just a title, google gets very very angry. Link building is not affected, do not encourage people to link using hashbang. I don't remember about canonical, I don't think so, but just check the google docs I linked earlier. But, as I said earlier, I strongly suggest to do not use hashbang, and redesign the app to use ajax the way I described earlier.

The way you are doing it is the actual/perfect way to do it. There is no automated way to do it, and if at any time a tool appears allowing you to make the exact same research and outreach, then you can forget about guest blogging as being helpful for SEO. Advise: keep doing it your way.

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