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Daily tasks: 1)  Looking for things that are broken. 2)  Making sure changes made the day before are functioning as expected. Most other tasks are weekly tasks.  This is because it takes a certain amount of data to make decisions. negative keyword review from broad match searches split test ad review new exact match keywords from broad match clicks. Other days can be used to create new add groups.  This can be based on new products/services and splitting ad groups up that have become larger than needed. This list is just the basics.