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Hi KMCBRIDE I work with a lot of UK eCommerce stores and find this a lot. Your 'shop by' pages are created by the shop-by tag. This ski version can be appended to any page so for examples you have: https://www.dare2b.com/womens/shop-by/activity/ski/ https://www.dare2b.com/womens/shop-by/activity/ski/gender/womens/ https://www.dare2b.com/womens/shop-by/activity/ski/product_category/clothing/ https://www.dare2b.com/womens/shop-by/activity/ski/product_types/ski_jackets/ https://www.dare2b.com/womens/shop-by/activity/ski/gender/womens/product_types/ski_jackets/ https://www.dare2b.com/womens/shop-by/activity/ski/categories/dare2b_womensdare2b_womensjacketsdare2b/ https://www.dare2b.com/womens/shop-by/activity/ski/categories/dare2b_womensdare2b_womensfleecemidlayersdare2b/ https://www.dare2b.com/womens/shop-by/activity/ski/categories/dare2b_womensdare2b_womenstrousersdare2b/ Then you have https://www.dare2b.com/womens/jackets-coats/ Which mentions the terms 'ski jackets', 'padded winter coats' and 'waterproof jackets' The bottom line is that /activity/ski is carved down into 2 genders 3 Department 9 Categories 19 Product types - including ski jackets! These can then be combined with colour of which there are 12 https://www.dare2b.com/womens/shop-by/activity/ski/colour_group/black/ And Price: https://www.dare2b.com/womens/shop-by/activity/ski/size/m/ The size, colour & price pages don't seem to be ranking even though they have an index/follow on them. They are not being blocked in robots.txt either so you must be controlling them in htaccess or some other way. If they were they would create an even bigger mulit-dimensional matrix. All of this low-quality content needs to be properly diagnosed and gone through. All tags inherit the highest category on-page content and meta too.  You are doing really well to rank for Ski Jackets to be honest as Google has a big job knowing how to index your site. It's not just activity/ski either - it is every tag combining with every other tag that is causing you serious headaches. 2420 pages of activity/ski alone. Happy to chat if you would like to learn more. Regards Nigel - Carousel Projects UK