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I'll also consider non link based ranking signals: Social media presence Improve website engagement - stuff like bounce, clickthrough rates, site speed etc Look at your link-profile via OSE and see what's missing compared to top competitors or similar websites. Need more high quality links? Then produce content or anything that the linking websites could use and start creating relationships with them. Better yet - pick up the phone and call them! If in doubt, you can just focus on diversifying your link-profile, avoiding the "bad" types links ofcourse. Qasim

Those comments definitely have value since it's some of your only unique content. There will likely be lots of junk comments, but every few will be decent comments with good references to the songs. Since your lyrics are for things like kids songs, or christmas songs, and you have a way more attractive theme than most lyrics websites, I could see that earning you some decent comments that people wouldn't post on a junky looking site. Regarding Pagination / AJAX Alternatives: AJAX would look nice if you can find a good SEO-friendly version, but that sounds like lots of work with questionable SEO value to me. How about just loading all comments in a div that has a set height and overflow:auto; in use, and apply some custom formatting to the scrollbar appearance using javascript or jquery? http://www.net-kit.com/jquery-custom-scrollbar-plugins/ http://stackoverflow.com/questions/1256258/div-scrollbar-any-way-to-style-it http://www.n-son.com/scripts/jsScrolling/jsScroller.html Regarding Spell Checking: It looks like your whole site is PHP. If you're handy with coding your own PHP, you could quickly borrow the code from a spellchecker such as a wordpress plugin, use it on your comment forms, and make it automatically apply that to the users comment. Then, give the user a pop up window after they click submit that says "Your comment has been spell-checked, click here to edit any of our changes" so that users can override it. It requires some extra effort upfront on your part, but could result in some very high quality content for the niche. Add Social Buttons: I would get Like / Tweet / +1 buttons up on your site, I imagine that will be a good indicator that you're not a junk site. You have share, but these easier-to-click buttons get a way higher usage rate IMO.