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Hey K. Happy you found value in everyone's response here. For your URL, I see your structure resemble a blog structure with your subfolder being "learn" instead of "blog". So if it is, your final URL that you described is fine (learn/buying-guide-for-inline-skates). As a counterpoint, if you had this content as a hub page (some form of content pillar/topic cluster) for example, it would've been a good possibility to just change the URL structure since you have many Buying Guides. Different types of content, different ways to put it on your site.  Like so: /buying-guide/inline-skates At the end of the day, the structure needs to be logical and reflective of where your content is. I think you got it right anyway. For the execution part; I would not recommend using the "crawl as Googlebot" function in search console. It would be way too time-consuming for you, and it is not really designed for that kind of work. Instead, update your sitemap with the final URLs and send it again via SearchConsole / Bing Webmastertools. Also, don't forget to go ahead and change the internal links pointing to the old URL to point directly to the new ones or else you'll just have a bunch of 301's crawled by Google. Make it seamless. Monitor. Monitor. Monitor. Hope that helped!

The idea, and I've read elsewhere that Google reads it, is to pass the img alt as the H2 text. Since we don't have a lot of text on the top of our page the only other option is to have the H2 tags at the bottom of the page where we offer some insightful text about the page.