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Thanks for the advice!

Makes sense and this clears up a lot of our questions. Thanks Miriam!

Hi Dmitrii,  Thanks for the response! Our brand is quite known in our more established territories, but not where new locations are launching. Our industry is exterior painting, so we want to capture those users searching locally (example, exterior painters in (city name)).  My thought process was to optimize the "microsite homepage" for a local keyword query since our main website's homepage already ranks for our brand-name. So if there are branded searches, users will still land on our site. I'm new to SEO, so I'm just not 100% sure this is the best strategy.