Welcome to the Q&A Forum

Honestly, you are going to be in a VERY competitive market.  If I were you, I would do an analysis on your competitors. Lets say a primary keyword for your homepage would be: [social media management] When I run that keyword, I see that it is a HIGHLY competitive keyword with decent monthly searches. But look who holds top positions in the SERPS: 1. mashable.com 2. maximizesocialmedia.com 3. sproutsocial.com 4. fanpilot.com 5. spredfast.com Did you notice that HootSuite isn't even on the 1st page?  Yet that is HootSuite's #1 keyword that they are targeting.  HootSuite has a PR8 home page yet SproutSocial out ranks it with a PR6 and less links, etc. One thing I did notice was that SproutSocial has a responsive website and a significantly faster load time. Honestly, my advice to you would be to look at what your competitors choose as keywords for their homepage and diversify. If they choose [social media management] then find something like [professional social media management]... don't buy an aged domain or EMDs... you're going to have to win this battle on the uniqueness of your brand and services. Setup your website for good SEO but don't expect to get a lot of traction... you really need to do a lot of outbound marketing via SMS, email, ads, cold calling, networking, and of course social media.