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You're most welcome Kevin! I like Kurt's response too and it makes sense. Best of luck and let me know if you ever need anything else or have other questions!

Wow - thanks for the answer EGOL!  This makes good sense to me and helps me firm up in my mind that this is a good direction to keep going on.  Thanks again!!  Kevin

If you have been in biz for any amount of time you get returned items.  REI has a separate store for their returned items (extremely interesting article here).  So do lots of other very high end businesses.  But they frequently sell them in dedicated stores or in outlet shops. When I have an item that was purchased and returned.  I check it out to see if it is still good, then list it on ebay as "used" - and they sell immediately.  I also just took a lot of stuff to my local Goodwill store.  It was not selling and I just wanted to "get it out of here". I do have a "clearance" page on one of my sites, just to give deep discount on some items that I want to move - but if I get impatient they go to Goodwill.

We decided to list replacement parts for some of the products that we sell.  The response has been fantastic.  About 1/3 of our transactions now include at least one replacement part.    Many people who buy replacement parts, also purchase other items.  Replacement parts are willing us new customers - mainly because competitors do not mess with them. It was labor intensive to photograph these parts and and write descriptions for each of them with measurements and sometimes diagrams.  But looking back was well worth it.  If your competitors are not selling these parts and they are something that a typical owner might purchase once or twice during the lifetime of his item then you might get a fantastic amount of sales.   One of our manufacturers said... "We can't believe how many parts you are selling!"

Some of our products on our site only have 40 characters of description... If this information is all you got on a single page - and you have a lot of these pages - then you need to fix this or you will be hit by a Panda problem. Since about two years ago Google has been demoting the entire site in the rankings if you have a lot of these pages.  I have pages with short content and they have been noindexed.  I am slowly writing substantive content for these (250 words to 500 words) and when that goes live I start getting long tail traffic and rank much higher than they were originally. This is long boring work.  I have these pages prioritized by potential income and plug away at writing them a few each week.