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Hi Ken! Sorry for the delay in getting back to you. In the example that you've provided here, I will elaborate on how our campaign structure works in regards to URLs: Each of these could be created as separate campaigns and if you click the "Exclude subdomains to restrict this campaign to the domain you entered". Subsequently, if you had any subfolders beyond the last slash in your URL, that would be included in that campaign data as well. For example:  Campaign A is setup for http://www.yoursite.com/product1 and you've clicked the "exclude subdomains" checkbox. This would include data for this site structure, as an example: http://www.yoursite.com/product1 http://www.yoursite.com/product1/subfolder1 http://www.yoursite.com/product1/subfolder1/examplefolder1 http://www.yoursite.com/product1/subfolder1/examplefolder2 (etc) http://www.yoursite.com/product1/subfolder2 http://www.yoursite.com/product1/subfolder2/examplefolder1 http://www.yoursite.com/product1/subfolder1/examplefolder2 (etc) so and so forth... While Campaign B is setup for http://www.yoursite.com/product2 and you've clicked the "exclude subdomains" checkbox. This would include data for this site structure, as an example: http://www.yoursite.com/product2 http://www.yoursite.com/product2/subfolder1 http://www.yoursite.com/product2/subfolder1/examplefolder1 http://www.yoursite.com/product2/subfolder1/examplefolder2 (etc) http://www.yoursite.com/product2/subfolder2 http://www.yoursite.com/product2/subfolder2/examplefolder1 http://www.yoursite.com/product2/subfolder1/examplefolder2 (etc) so and so forth... And Campaign C could be: http://www.yoursite.com/product3 http://www.yoursite.com/product3/subfolder1 http://www.yoursite.com/product3/subfolder1/examplefolder1 http://www.yoursite.com/product3/subfolder1/examplefolder2 (etc) http://www.yoursite.com/product3/subfolder2 http://www.yoursite.com/product3/subfolder2/examplefolder1 http://www.yoursite.com/product3/subfolder1/examplefolder2 (etc) so and so forth... It's also important to note that if your subfolders exist on the "www" version of your site, you must base the campaign on the "www" URL or else your data won't show up for those subfolders. I hope this helps explain this a little further but please let me know if there's anything more I can clarify! -Kristina