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Ben - I agree.   Using a shared hosting service and a CDN provider, 1.5 is probably better than my average load speed especially on pages that have earned extensive comments.  Everyone using shared hosting would be penalized.  Sounds like someone is selling patent medicines to me.

My question was probably not specific enough - sorry. Example: Today our top menu could be: "Automobiles" (which is the keyword, that we want to target) But "Cars" is shorter and easier to use, and looks better. There we would like to change it. Below this we have several pages with: Automobiles in How much value does it have to have the exact keyword in the main menu of the site? the menu is on all pages on our site. We have several other internal links with anchortext "Automobiles" linking to the page.