Questions
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Why is a low ranking site outperforming a higher one?
Links are what you want in SEO, they are probably the strongest ranking factor (at least for the time being), but the easiest way to get those is to visible create content that people want to create links around. This is the reason that content is so important. If you are doing all your linkbuilding manually, by yourself, you have a long road ahead of you. Google has indexed your page, so it's been crawled but it only has the one link pointing at it and as I said that's not providing any particular context. I don't think that anyone is going to disagree with the concept that knowing more about SEO is an advantage, but it's not a game winner. Your situation will all be solved by sorting out that slider and getting some more links with the right anchor text pointing at KennethLewis, specifically at the page we're discussing.
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