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That I did my friend. That I did.

Thanks for the fast response guys! The "By Brand" path is basically for SEO purposes only. 90% of our visitors use one of two forms to find their tire size. The first form is a vehicle search which breaks down to the specific tire size and the minimum speed rating requirements. This form accounts for 80% of our form completions. The second form is by the specific tire size. When a visitor completes one of these forms, they are only given results that link to the specific item pages that match their vehicle. We actually do not want people using the "by brand / category" method to find their products as this will almost always lead them down an empty path. Tires must match an exact size for that vehicle. One the other hand, we do want to show up in search results for these products. Our current results bring us quite a bit of traffic. This method is just to get them into the website. We will have a "Do these tires match my vehicle" form on the this page. If they do not, we will take them to a page explaining why not and provide them with alternate, matching results. By Brand is great for browsing but at the end of the day the tire must be a fit for the vehicle. Ultimately the end focus of the website will be for them to search by vehicle. An example of an item level URL (based on Roberts reply) would be: brand     category       model               item (tire size) www.company.com/Michelin/Performance/Primacy-MXV4/2055516 This same page would be duplicated 40+ times for each tire size available, with links to these item pages originating from the model page: www.company.com/Michelin/Performance/Primacy-MXV4/ Would the 40+ individual item pages leading from the model page produce duplicate content issues? These pages will contain the exact same content including our features and benefits and user reviews. The path of "by brand" from the home page would look as follows: Home -> Michelin -> Primacy MXV4 - > 205/55R16 or Home -> Michelin -> Performance -> Primacy MXV4 - > 205/55R16 Whichever one would be deemed better. I just want to make sure I get it right the first time. Thanks for the responses!