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Hi Kate, If you're talking about the delete account page I'm thinking of, it won't delete the listing. It will just unverify it. So, the listing will continue to exist, just outside of your client's ability to control it. In your shoes, I would: Explain to the client again that their only option is to mark the business as closed, which is equivalent to going out of business. Google My Business is not really an opt-in opt-out platform. If you're in business, you have to deal with it, because even if you don't create a GMB listing yourself, Google can automate one for you, based on their pull of data from around the web. So, educate the client once more that "hiding" from this reality isn't an option. In terms of Google Analytics, that's a separate product from GMB. Whether or not you have a listing doesn't affect use of GA, but, certainly, if the business marks itself as closed, I would expect that to impact their traffic, which will then be reflected in GA. If the client isn't able to face the reality of how Google works, I would end the relationship. As a marketer, it's your job to offer information to the best of your ability. But if a client is unable to act on that information, success is unlikely for you or for them. So, I'd take one more shot at educating this client about basic local business operations, and if they're unable to work within the realities of that, I would walk away. Hope this helps!