There are a few tools: SEMRush, SearchMetrics, and SpyFu.
Best posts made by katemorris
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RE: How to find keywords competitor is using
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RE: Menu Links
It cut off my answer so I'll add it here:
This is what I would say. Don't create these pages. I assume you have locations in each city, instead develop resources for each city including location details, and other information specific to them. If you don't have resources for them per city, you shouldn't be going per city. Do things for the users, not for ranking. But above all else, don't create these pages. Have a water damage page if you must and if the information changes per city, or you have locations, then create those resource pages. But if those locations do more than water damage repair, don't build one for each. Just give information about that location, what they offer and any other information people might want in that area. Hope this helps.
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RE: Adding Related Article On Site - Harmful Or Good For SEO?
I don't think this is a problem with related articles (there are plenty of sites that do this and rank well), but just in case, can you give me some examples?
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RE: URL structure + process for a large travel site
I think B is the better choice as Kensington is a part of London, a suburb if you may. Being in the "right" word order is just not that important to ranking in the URL or the Title Tag. What matters most is that people can find the right page to answer their query. Just make sure each page has relevant, original content to that page and it answers the targeted query and you'll be fine!
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RE: At a loss
Hi Tammy,
First, a few questions, what terms did you drop for? I see many of your pages indexed and link equity flowing through the site. It's new and only has 8 external links from 2 root domains from what I can tell. The 818 links are mostly internal links. So from my point of view, you added the site, Google indexed and tested it, but after the initial bump, it knocked back down. It's annoying but not unheard of with new sites.
What are your plans for outreach? Did this dentist have a site before that is redirecting at all?
Kate
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RE: Duplicate pages in language versions, noindex in sitemap and canonical URLs in sitemap?
**1. If we start using "" to make Google (and others) aware of alternative language versions of a given site/URL, how big a problem will "duplicate titles" then be across our domains/site versions? **
If you have translations, that is content that is exactly the same, just translated, HREFLANG is highly recommended for Google. Bing uses another tag though. However, your titles should be different give that they are in different languages. Check out my presentation here: http://www.slideshare.net/DistilledSEO/searchlove-boston-2013kate-morrisinternational-seo
**2. Is it a problem that we in our sitemap include (many) URL's to pages that are marked with noindex? **
I wouldn't put pages in the sitemap that have a noindex. It won't hurt you by any means, just seems a waste of time.
**3. Are there any problems with having a sitemap that includes pages that includes canonical URL's to other pages? **
It's not recommended but it's also not a problem. The only issue comes in having pages that redirect or break all together.
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RE: Using H tags and its maximum Limits
I am going to agree with everyone here and add that while there are not "limits" on the other H-tags, they don't hold much value anymore. Don't use this as a "tactic" to rank. Spend your time on other things specifically on building relationships in your industry.
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RE: Website not moving?
How long has the site been up? What about IP?
Good content and links are how you build a good strong site, but there are many other factors at play here. It seems from SEM Rush that IP has been around a bit longer and might be ahead of you in terms of business development on the web (marketing, link building, outreach, etc.).
Are you focusing on one area of printing in particular? What do your goals look like?
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RE: Keyword/Content Consistency
It helps if we know the exact keyword you are talking about, but alsvik is right. SEs generally get that web-site and website are the same word. "And" and "&" are considered the same. "Auto refinance" and "Car refinance" are sometimes used interchangably. It is all based on the intent of the searcher. If the mis-spelling or stop in the middle of the phrase changes the intent, that changes things. But I can't know without knowing the word.
When it comes to what to use on the site, misspelling or not (see what I did there with the misspelling usage?), use what makes sense in the context of the page. Don't misspell just to add the word in there. If it's a product page, you might allow reviews, which should add natural variation. But don't misspell just for the sake of adding the term. I can almost guarantee the SEs know that the misspelling is the same as the correctly spelled term.
Now when it comes to the hypen words (misspelling, mis-spelling) ... if it makes sense to pepper them in the text and they are both accepted variations, can't hurt to use them. But I don't think it'll make a giant difference. And please, don't worry about the meta keywords tag, using that does nothing but hurt you.
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RE: Is it OK to choose a Domain Name with Brand-name followed by keyword? Part 2
For reference, here is the question:
Thank you for helping me in this. I now have the clarity in making the right recommendation to my client. However we are now left with 2 options:
- Create unique design/Content for the new **brandnamebianalytics.com **and work on optimization from scratch.
- Redirect **brandnamebianalytics.com to brandname.co.in or vice versa. **The reason we've considered this option is because brandname.co.in is rich in content and drawing around 3000 visitors traffic per month and we cannot afford to lose the reputation the (co.in) site has earned till date.
I appreciate the time you've taken in replying to my query and I look forward to your thoughts/recommendations in the above mentioned issue.
Redirecting to .co.in will keep the domain focused to the Indian market, and if I read right, you want to focus on the US market as well. So I'd recommend designing and developing new content for brandnamebianalytics.com and optimize from scratch.
Hope that helps!
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RE: Bing not indexing pages
There isn't anything different you should be doing for Bing on site. The page you mentioned is indexed in Bing (url:https://www.sitegeek.com/000webhost is indexed in Bing). So it's tough to understand what might be going on.
There are many potential issues here.
1. The language changes causing an issue. Bing's tag is different from Google's.
2. The site quality or content quality is not enough for Bing to want to index. I doubt that, but it's a potential issue.
3. Sitemap issues. Bing is not as good as Google at telling us what the issues are with sitemaps. Without doing a full analysis, there isn't much we can do to tell you the problem.
4. Sometimes it's just Bing. They are always behind ...
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RE: Best practice for multilanguage website ( PHP feature based on Browser or Geolocalisation)
I built a tool to help people understand how to best go about international expansion. It's here: katemorris.com/issg
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RE: Competitor has same site with multiple languages
This is a tough one because there are reasons on both sides of the street to give reasons why this duplicate content should and should not be allowed. Think about an ERP SAAS company that needs to change their content just a bit between countries. They might build what looks to be duplicate but doesn't have some pages in one country vs another.
In your example, it seems to be not a great experience, but as a logged in user, they might be getting different content depending on their location.
To my second point: Those outside tools are shit. Total shit. Don't trust those numbers. Do your numbers line up to theirs?
Final point: Do not build and maintain duplicate content in hopes of getting links. It won't work over time. Anything can work for a short period of time, but in the end, they will figure it out. Trust me.
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RE: Keyword/Content Consistency
I would mix it up a bit. Don't try for a percentage though, just go with it. Search for "wifi" and note that the top result is wikipedia, and they use Wi-Fi in the title tag and yet it is still bolded. This is why I say SEs see them as the same words. If it makes sense to pepper the different uses, and both are grammatically correct, go for it. Just don't waste a lot of time doing it as I don't think the returns are great enough.
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RE: How to measure adwords campaing success on an non ecommerce/leads website
I would focus on the goals that historically lead to revenue. If they all do, calculate that. None of these things should be a page visit though, that's not a strong engagement metric. If I were you, I'd do:
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Visit duration threshold (objective:people explore the online catalog)
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This might help, it talks about support sites, which isn;t you, but if you implement it correctly, it can help you, just don't copy this implementation https://blog.kissmetrics.com/pageviews-time-on-site/
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Click on a distributors website, track each individually (objective: people visit the distributor page)
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https://support.google.com/analytics/answer/1033068?vid=1-635779271421213638-3696063864
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Click on top social sites share buttons (objective: people share the pictures and info in social media)
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https://support.google.com/analytics/answer/1033068?vid=1-635779271421213638-3696063864
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After 30 seconds of video watch, it registers the goal (objective: people watch videos)
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analytics.js and Tag Manager: http://www.lunametrics.com/blog/2015/05/11/updated-youtube-tracking-google-analytics-gtm/
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ga.js: http://www.lunametrics.com/blog/2010/11/09/video-tracking-google-analytics-introduction/
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Contact form completion (objective: new distributors contact them to be a new distributor)
The articles above are sometime ga.js, the old version of analytics. If you are running analytics.js, you'll need to work with Tag Manager. Hope that makes sense and helps.
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RE: Increase in impressions reported by Google Analytics
That data should be straight from Search Console when you link your GA account with Search Console. Can you compare your reports from GA in August with the same data in Search Console? Is that different? What about what you see in Search Console vs what you see on screen in GA? Let's start there.
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RE: Multi region stores, one domain
Hi Carl,
You just pointed out one of the reasons I don't always like having a .co.uk and a .com. It really does depend on each business. I'll do the pros and cons for you and hope that helps. Both ways will work, it's going to come down to your preferences. And don't go by how many there are, just look for what matters to you.
Pros of One Domain:
- You can geo-target subdirectories (domain.com/uk) and have specific product pages for that content that needs to be different but share the overlapping content like About, Blog, and other material that doesn't change.
- Domain authority condenses and gets stronger overall over time. All of your marketing is to one site rather than two. This is paired with the Pro before are why I'd go down this route if I were you.
- Don't have to rewrite all content like the blogs and articles if they don't need it.
- Expansions to other countries later would rank faster since they would be a part of the main domain rather than a brand new one (ccTLD) every time.
Cons of One Domain:
- Regional differences (personalized vs personalised) cannot be accounted for in all site content. This might not be a problem for your audience though. You'll still need to maintain and write region specific content sometimes, but not as much as the other way.
- Users outside the US or UK could land on either product versions depending on a number of issues. Again, this might not matter to you. You might not want that traffic.
- It'll take some time to get the targeting right, be prepared for the change over and seeing US/UK content ranking over the other sometimes. It happens, but the search engines get it right about 80-90% of the time in the wild.
Pros of Two Domains
- Can target content, all content on the users in that area. Only useful if that is needed.
- ccTLDs are the strongest country specific marker. It is not make or break though.
Cons of Two Domains
- Maintaining two sites, two domain names, two sets of content. Cost and time factors.
- Marketing needs to be done separately for each site.
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RE: Competitor has same site with multiple languages
1. Good!
2. You are confused for good reason. There has not been clear direction for here for some time. If you used HREFLANG between the two, it seems for the last number of years the content would not be seen as duplicative. You are telling Google that the content is the same but in different languages inherently.
3. There is so much that goes into this, but I can tell you with years of experience under my belt that the numbers don't ever tell the whole story.
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RE: Keyword Selection - Long Tail or not long tail keyword
Don't create a page per key term please. Only create pages per intention. In your case, does the page you want to rank [plus sized clothing "xxxx"] match the intent of the searcher for that term? And is the same page as relevant for [plus sized clothing]. Are you the best answer for both terms? Is that page the best answer for both terms?
I don't want to sound negative but I highly doubt that. If you sell plus sized clothing on the national level, your homepage is probably the best page. If you are going for new styles in 2012, that should be a different page with just those styles. If you are a store or collection of stores in Boston, then [Boston plus sized clothing] is more your term.
Now after all of that, do know that typically using a broader term in addition to some modifiers is perfectly fine if it makes sense for the page. Don't take that too far, don't key word stuff your title tags or content. Know your keywords, use them, but don't abuse them. Talk to people, don't market to them.