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That's the thing it's not a topic necessarily, but we still want to rank for those terms. I guess instead I would say, if we don't publish a unique landing page for those highly competitive terms, what is the other best ways to influence those terms?

Hi there. Since there is no specific subcategory, which would satisfiy both, use this one https://schema.org/MedicalOrganization

Hey There! This is the strategy I would recommend: You have 2 locations. Put them in the masthead of the website to make that first glance impression that you've got 2 locations. Build a landing page for each of the 2 locations and make the content on them unique and awesome, with the complete NAP in Schema at the top for just the correct location. I do not advise putting both locations on the 2 landings pages. Don't put NAP on the landing pages for the non-physical locations, and be sure there is a genuine reason for the existence of these pages. Normally, location-less landing pages are built for service area businesses, not brick-and-mortar concerns. For example, it makes good horse sense for a plumber to explain that he services cities A, B, C and D, but for a dentist, saying that his customers may come to him from cities A,B,C and D is not really natural or helpful. Unless there is some genuine connection between the business and these surrounding cities, it would likely be better to focus on different types of content development that will make the site stronger rather than watering the site down with content that's a stretch in terms of usefulness. Please feel free to share further details about this, but normally, city landing pages of the type you are describing are best for SABs, not B&Ms, unless there is a strong connection between the business and some other city in which they are not located. Put both locations, in Schema, in the footer and on the Contact page. Combined with the NAP in the masthead, this should address the need to be sure customers know you've got 2 locations. Definitely do link all citations (including the GMB listing) to the right landing page for each of the 2 locations. Be consistent. Hope this helps!

Ideally, you'd set the meta robots in that page to noindex,follow.  This will allow link juice to flow from all of those pages to the pages in your main navigation as well as removing them from the index. If you cannot modify the section of those pages, then, at a minimum, you could tell Webmaster Tools to ignore the pre and start parameters (specify that the parameter merely sorts the data on the page).  Then, you'd end up with just 1 page indexed per city, which is probably a lot better than where you are now.

Hi Justin, By "embeddable" I was just thinking of some kind of social friendly gizmo/result that lures people in to find out what movie their life is like or what movie character or actor they are like or some kind of pop media crap like that for grabbing eyeballs out of social. Until comments can deepen page text, you might want to "noindex, follow" and remove those thin pages out of the sitemap and index, just so Google doesn't find too many thin pages to whack you over the head with. Best.... Mike

I actually looked into this a little further before developing conditionals, and I noticed it is possible in Yoast.  You have to go to Products - Attributes, then the Gear icon, then select noindex.

The likelihood of this change making a + / - difference in the rank of your category page is very low. At best, the weight an H1 has in on-page SEO falls solidly into the bottom half of all factors affecting page rank. Further, based on the theme preview, there is very little on this template to generate search rank in the first place. The vast majority of the content is dynamic, and though it's related by category, the actual snippets of copy associated to the content this page touts aren't topically connected. Given the page's utility, which is to coalesce category-related content, your priority for this page should be to ensure that it does its job, which is to move visitors through to actual content. You don't want a page like this to become a bottleneck. Without changes to the template that result in engines having more unique information about this page, that's the best you should hope for here, IMO. The two primary, static elements on this page are the main heading and page title (there may be others that don't change). They should be tied together in terms of what they communicate about the page. Regarding the removal of the word "Browsing", its presence or lack thereof will have very little, if any, impact to page rank. In terms of how this word choice affects the page's key performance aspect (to get people to other content), it pretty canned, but that's just personal opinion.

Hi Justin: I have a client with this problem. All of the filter URLs are crawled by Moz, show as duplicate content in Moz, have 302 warnings in Moz. All of them canonical back to their respective category pages. None appear on WMT/Search Console, but doing a similar "site:URL" search on Google shows they are indexed. I'm curious what you've done in the last year to resolve this? Or have you only tried to resolve via Sitemap submission, and did that work for you? Thank you!