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Hi there, Sam from Moz's Help Team here! You can find the keyword difficulty, and SERP analysis, right here in Keyword Explorer: https://moz.com/explorer/keyword/overview?locale=en-US&q=cat, along with keyword suggestions. You can also find the difficulty and SERP analysis in the 'Analyse a Keyword' section of your campaign, and add locally tracked keywords with a variety of search engines in the 'Tracked Keywords Overview' of your campaign. https://moz.com/help/guides/moz-pro-overview/rankings/add-and-manage-keywords/local-keywords If you'd like a more thorough runthrough, you can sign up for our Intro to Moz webinar here. In this webinar, we’ll cover how to set up your account and gain a thorough understanding of Moz Pro’s capabilities. If there’s anything else you need, just let us know!