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We create sites for customers that are in the same industry, but non-competing areas. We run into this as we use the same images on each site, but make them look unique. One way we address this is by simply changing the file name of the image before we upload it to the server as well as creating a unique ALT tag for the image. Google can't really see the image itself, so by giving it a unique name, URL and ALT tag, we've been successful at not having to worry. In your case, change this part of your image upload: var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg Then, give it a unique ALT such as "Kim Kardashian Paris Securite"

You can do a "site:" search directly in Google like this and I currently see this --> http://screencast.com/t/ZVqq5iumQ - you can probably do a site: search on the whole domain, a subfolder or a specific page etc.