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Hi! The above answers are all great! Just to add on: DA drop can be attributed to a few things: 1.Links we previously discovered are now marked as lost. 2. You've earned more links, but the highest authority sites have grown their link profile even more. 3. The links you've earned are from sites that we haven't seen correlate well with higher Google rankings. 4. We've done a better or worse job crawling sites/pages that have links to you (or don't). It's a bit difficult to isolate the exact cause of what happened without your own SEO consultant or developer being able to take a dive into this, but you can definitely read more specific information here if you'd like to understand more about the process:). Best, Eli