Questions
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Possible for SERP appearance to change on a keyword?
The easiest way is to rebrand as a completely-original word or phrase so that people would only ever write (or search for) that word or phrase in reference to your company. The other major way would be to use schema code on your website to "tell" Google exactly what you are: a business in Sweden (and not a town in Minnesota) so that there is less confusion on the part of the search engine. I'd start here. Good luck!
Intermediate & Advanced SEO | | SamuelScott0