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Thanks James! Yes, my question was more about what have others done that's worked / what do others know about Quora that might help in this situation. The problem is that people are looking at the featured snippet link (not even necessarily clicking through to the results). The date doesn't appear anywhere in the featured snippet, so it looks current. If they still call us, the conversation can start out with our sales team on defense re: price, which I'd prefer to help them avoid. Other input welcome!