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Hi Jovanky, Thanks for writing in. Turns out your in luck. Our esteemed associate Alyeda Solis recently wrote a post on competitive analysis that outlines the steps you need to take here: http://moz.com/blog/illustrated-seo-competitive-analysis-workflow If you're looking for backlink analysis, there's a couple of other posts I'd recommend: http://moz.com/blog/guide-to-competitive-backlink-analysis http://moz.com/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649 Hope this helps! Best of luck with your SEO.