Questions
-
Canonical link vs root domain
Not quite certain what you mean here, Joseph. Are you saying that the whole website is made up of a WordPress install, and that install is at /home? Or are saying that you have a website, and part of that site is a WordPress install at /home. I.e. are there any pages of your website that are not generated by WordPress? If your whole website consists of just the WordPress install, you absolutely need to move it to the root of the domain. There are just too many future problems, compromises and hassles if you leave it where it is. The canonical tag (even if you could use it in this instance) is no magic bullet to make up for a sub-optimal architecture decision. Paul
Intermediate & Advanced SEO | | ThompsonPaul0 -
Whar are the Keyword and Link Implications of renaming a Website
Yes, bad reviews and reputation online for classyauto but not for nationalvehicle. I undertand how to combat the negative reputation issues, but it's really mute since we are changing the name altogether for various reasons.
Branding / Brand Awareness | | JosephFrost0 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
How to deal with the complaint directly is a loaded question. CMC-SD makes valid points... Social media profiles are an easy thing to start off with if you don't already have them. Profiles on websites of professional organization that you belong to can be helpful as well. You also want to build links to these profiles to increase the chance that they show up higher in the SERPs. Paid advertising on your own brand name can help in a small way in these sense that it will push the organic search results down (assuming your paid ad shows above the organic results), and this measure can oftentimes result in the ripoff report link being pushed below the scroll. If someone is searching on your brand name, most people won't have a need to scroll down. If it's a really popular ripoff report, there may be links to that individual report that are allowing it to rank higher which will just fuel the fire. You might not be able to get any type of satisfaction from Ripoff Report of the author of the report, but if you use OSE to check out where the links are coming from, there may be an opportunity to contact a webmaster site/owner and convince them to remove the link to the report.
Branding / Brand Awareness | | stevefidelity0