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Hey there, Regarding the tools, I've checked one particular keyword in MOZ, SEMrush, Ahrefs and Searchmetrics - all tools are in the full paid subscription. The tools show results as follows: MOZ: 11.5k - 30.3k SEMrush: 22.2K Ahrefs: 14K Searchmetrics: 24,295 So in this case, the last result from Searchmetrics seems to be the most accurate one. However, data from MOZ cover all the range. In my opinion, the best way would be to count the average of the search volumes from all the tools (which could be a bit time consuming, I know). Hope it helps. Cheers, Martin

Hey there, Sure, you can. You'll give this page higher importance. For example, look at the homepage of MOZ. On the homepage, there are three links to the Product page - in the main navigation, in the body and in the footer. You can do the same. Hope it helps. Cheers, Martin