Questions
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Our company is mentioned on some high-traffic, authoritative sites and some of our products are linked as well. If we link to those pages, does it affect our SEO? How can we take advantage of those mentions?
Thank you both for your answers. I am still not sure, so let me add a little context: the NYTimes mentions and links to my company. In our blog we could reference the article and the point that is made could be valuable to our visitors. Is there a value to linking to that page? The idea of rel="nofollow" tells me there is, but I am not sure. Ultimately, I agree. Our focus should be value to our customers. But, I would be remiss to not try and take advantage of such a valuable mention. Thank you again!
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