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When it comes to site-wide links, first consider the users--if you think they will actually click on those links and it would be helpful for them, then you should include them. If you were to include those links in the footer, they should be nofollow links.

Are there any major cons to include the hreflang attribute if there isn't a translated version? My site has some pages that are translated, which we include proper hreflang tags, but some pages that do not currently have a translated page. It sounds like it would take more work to remove the tags on those pages without a translated version than to keep it. Will this cause major issues with Google?

Hey, thanks Matt! I don't contribute for the points but the perks are certainly nice

Hi Jonathan, Firstly, reporting on keyword data from web analytics is a very outdated practice. The reason for this is that Google took away nearly all keyword data. So those reports are junk data. If you did want to get this data anyway, you could use IF or COUNTIF functions to return those values.

I agree with Logan. If the ratio of redirected or broken URLs is too high in your sitemap XML, there is a chance that Google won't crawl it as frequently as it should because the search robot doesn't want to waste resources on these URLs. The only time when redirected URLs are useful in the sitemap XML is when you're migrating the domain or make IA changes and you want to make sure that the search engine discovers the 301 redirections as quickly as possible.