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Hi John, What you'll need to do here is a fully audit of the business in question and of its competitors. There are several hundred factors that can contribute to why a business ranks where it is ranking. Here are some resources that may really help: https://moz.com/blog/local-seo-checklist http://searchengineland.com/rank-high-organically-not-locally-case-study-240692 Hope these help!