Questions
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To follow or not to follow...?
Hi Jonathon, In general, outbound links are a good thing, and there's even a small amount of evidence suggesting that good outbound links can even provide a boost to your rankings (but never conclusively proven Worrying about outbound links generally isn't worth the effort, but there are exceptions. For example, if you're trying to rank for the keywords "red shoes" and the first link on the page has the anchor text "red shoes" linking to another page (either external or internal) then this keyword cannibalization can hurt the ability of that page to rank for it's optimized keyword. Generosity with outbound anchor text has a lot of value. I wouldn't worry too much about "leaking" authority, expect in the cases of keyword cannibalization described above. Others in the industry may disagree, and they are certainly entitled to their opinions and may even have some valid points, but I tend to see nofollows as a pain and only use them when you can't vouch for the editorial value of the link, such as blog commenting. My 2 cents. Best of luck with your SEO.
On-Page / Site Optimization | | Cyrus-Shepard0