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Hi Jimbo, Ryan has highlighted some good ideas for you. I will add: Yes, it's still forbidden to created Google Places/+Local page for service areas where the business has no physical location. Google's local product hinges on physical location. I would create two sets of pages on the website. One set will contain a page for each of his major services. The other set will contain a city landing page for each of his main service cities. I wrote a pretty well-cited article some months back on the topic of city landing pages that I feel may be of some help to you: The Nitty Gritty of City Landing Pages Then, once you've established the two sets of static pages on the client's site, I would consider following up with any or all of the following: Linkbuilding Blogging to showcase his projects in different towns Social media with a local focus Video marketing with a local focus Provided the playing field isn't too tough, a path like the one I've described will enable most clients to gain quite a bit of visibility.