Welcome to the Q&A Forum

Thank you very much everyone for your answers. They were very insightful. Took away a couple things that I did not implement. This biggest thing I need to completely understand is: If there are any SEO practices implemented in the franchisees page Ex:  website.com/west-palm-beach any efforts are not stiffened because the SEO was not implemented on  website.com but was instead implemented in /west-palm-beach (subfolder)

Hey Jeff! Great topic. Let me number by responses for easier reading: First of all, important to be clear here that regardless of how you think of the business location, their name on all their local business listings must simply be their real-world brand, as it appears on street signage. So, only Apexnetwork on all listings. Not Apexnetwork North Madronna, Apexnetwork South Madrona. When franchises operate in cities where there are distinct, known districts (like San Francisco with North Beach, the Sunset District, Bernal Height, etc) this would be my favorite way to differentiate branches on the website, it terms of what I would put in the URL, the tags and the text. People actually search this way (pizza North Beach, pizza Sunset District). But, in other cases where the public doesn't strongly identify different neighborhoods of a city, I recommend following Taco Bell's lead and just going by street address. Here's a example: https://locations.tacobell.com/tx/dallas/3127-inwood-rd.html?utm_source=yext&utm_campaign=googlelistings&utm_medium=referral&utm_term=001331&utm_content=website So, unless you have two franchise locations on the same street (unlikely), the above model can work. Just remember, this is for website use ... not for differentiating the names on the listings. Finally, if you're needing to separate out a variety of locations for something like a spreadsheet, or Google My Business, or Moz Local, you can assign a store code to each of the locations. Hope this helps!