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Hey Jeff, Good feedback from the community so far! I just thought I'd add ... you are in a tough market, because you are not a local business nor are you yet a major directory (like YP or Yelp). Have you looked at the other directories that are doing well for your core terms and assessed why they are outranking you? Age, links, content ... these can all be factors. I noticed the URLs for your pages aren't the best. They are https://www.wellpdx.com/naturopaths rather than locally optimized like https://www.wellpdx.com/naturopaths-portland but it may/may not be worth it to change these now. Best thought here is to keep your head down and work like crazy to build better content on these topics than any other competing directory can boast so that your site eventually becomes one of the top, authoritative sources for this information in time.