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Joe is a 20-year veteran of the mortgage industry who specializes in executive management and strategic marketing. He is known for being a strong advocate of technology and an expert in leveraging the latest communication methods to ensure the success of his endeavors. Dahleen uses both Web 2.0 and 3.0 marketing strategies, SEO and Social Media platforms in support of his strategies. He is experienced in web product development, product & pricing engines and CRM platforms, as well as both retail and wholesale/correspondent mortgage lending platforms.