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Three sites you could try are:trafficestimate .com
websitetrafficspy .com
statshow .com
(delete the space in the URL of course). These are of course are only estimates of traffic. You can see by looking at moz.com, for example, on each site that you have a range of ~23,000,000 to ~48,000,000 monthly visitors.
What exactly are you trying to do? Maintain high rankings for that page or somehow capture the high rankings for your new landing page?
If you change the contents of that page into a landing page, your rankings will fluctuate. If you don't redirect, you will lose all of the links pointing to the content you move.
Why don't you just gate your content for members only and point your paid media to a new URL with the landing page?
Hi Brad, I think you are right on with your instinct. You are, after all, a consumer as well.
While it may not in fact hurt your rankings online to use the same photo for all locations, I would suggest that the end-user would appreciate the opportunity to see location-specific images. That is what they are there for.
However, if you do have the 10 photos, you could offer these up to what I assume are either your partners, franchisors, or licensees as a benefit while making the suggestion that they also get their own images.
I think there is still a ton of value. Even if the links aren't valuable, I'd still look into the value of your company being mentioned in a release and the traffic generated to your site.
If you focus on providing some value and an interesting story, you may be able to generate a good amount of traffic to your site. From here, you should have a method for capturing visitors and getting them to engage you, both on your blog and in social media.
However, if you are looking at it as purely a method of gaining links, it has lost the value that it once held.
Hi Megan,
As long as you have made all of the appropriate changes, you should be fine. The drop is probably due to the change, but you should see the rankings recover. I think you can expect some shuffling to occur when changes like these are made.
Hi Erick,
I did a quick search and came across this article:
So, if you weren't previously penalized, then the new update may have caught you. If you consider that Google's mission is (other than world domination) to deliver quality content to it's users then this type of penalty makes sense.
I'd say it was a good idea to move some of your ads down, and maybe even remove a few of them all together if you have too many on the page.
Chris,
I think all of the previous advice is great in regards to your bounce rate. David makes a good point regarding search engines measuring bounce in organic listings by a searcher returning to the search results, and not with analytics data.
I'd be interested in knowing what happened to your traffic when you still had the navigation on the page. Were the searching your site for more information on your company? Checking out your blog? Where were they going on your site?
Also, if you are experiencing a high bounce rate, this could be an indicator that your ad is not optimized. Which is essentially costing you money.
Maybe this is a little beyond my knowledge, but why would a PPC ad be designed to have a high bounce rate? How does that help get more leads? I get that it would probably be much higher than an organic result bounce rate. And, that it doesn't effect the SEO of the rest of the site.
My comment about optimization of the ad was in regards to the fact that if an ad has a high bounce rate, wouldn't that mean that it is potentially not converting well? So, the traffic arriving to the landing page is not seeing the offer as a fit for what they are searching for.
Dylan made a good suggestion. I'd just add to make sure that if you do noindex your tag and/or category pages, do a noindex/follow. This will ensure that the bots can find your content, but you aren't competing with your own content in the search engines.
I think if you are looking entirely just to rank you will have to look at the competition in the space. Be sure to consider quality of the content just as much, if not more, than the quantity of the content.
Additionally, you should be focusing on creating content that serves your target audience. Can you produce enough valuable content to serve the market as an authority? Or, will people find your site and go elsewhere to find what they are looking for?
You should also focus on creating your content for multiple readership paths, i.e. - headings, subheadings, images, and links. Not only does this provide value to your audience, but will help in your rankings as well, contributing again to the quality rather than the necessary quantity.