Welcome to the Q&A Forum

John, Every page stands on its own merits, for ranking. except that external factors help. =  the power of the links that point to it =  the text in the link (at least until google decides to change that) So your site as a whole can help a little, depending on many things, including the proximity to your powerful pages and what the links on those pages say about the toy soldiers page. If the text of the link says "check out our stuff" and links to the toy soldiers page, that definitely won't help. But nothing (much) will help if the page isn't solidly about the keyword.