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Case Study 2 Here are the basics about the client: Courageous Journeys Counseling is a mental health counselor (also known as a therapist) in Delhi, India. Main areas of counseling are related to family, couples, depression, anxiety and animal therapy. Brand new business (no brand recognition) Priced toward the low end of the market (Each counseling session price varies depending on the complexity. Starting at Rs 800 per hour) The client has decided to try Google AdWords to expand the business and has allocated Rs 100000 (1500$ approx) for the initial round of this campaign. THE QUESTIONS: The client has no website yet, what do you suggest? What keywords will you use? How would the bidding look like? What types of search Ad do you suggest? How would you target? Any more suggestions?