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Here are a few facts about Domain Authority: To calculate Domain Authority, over 40 signals are taken into consideration. Websites that rank higher on search engines tend to have a high DA. High Domain Authority -> high search engine rankings -> more traffic. You cannot increase your DA without improving your websites SEO. Make sure your website is optimised. Your main focus should be on your content. You need to publish great content and then earn high quality links to your site. If you do this your DA should increase over time.